Uber is launching a new scheme to make it easier for drivers to give feedback to the taxi hailing firm.

An advisory group of drivers will be established in every city where Uber operates.

Uber said the aim was to give drivers the chance to feed back on a new product or on any decisions affecting them.

The process will be overseen by an independent review board of Natasha Grice, a manager at Virgin Trains, Polly Mackenzie, of think tank Demos, and Chris Bryce, of the Association of Independent Professionals and the Self Employed.

Tom Elvidge, Uber’s UK general manager, said: “Licensed drivers who use our app are absolutely vital to our business.

“Thanks to their feedback we’ve already made a number of improvements like investing in discounted illness cover and in-app tipping.

“But we know we can do a better job of listening to drivers and acting on what they say.

“Our new driver advisory groups in each city will not only formalise how we listen to drivers, but also help generate ideas for further changes we can make.”

Mick Rix , national officer of the GMB union, commented: “This new statement on setting up forums for drivers, their employed workers, is more smoke and mirrors, akin to setting up a customers’ complaints number that refers you to an automated number and pretending that is customer service.

“If Uber was really bothered what their drivers think about the company, it would talk to GMB driver representatives.”