A CHEEKY plumbing firm boss has recruited X Factor madcap Wagner to plug his business.

Ayrshire firm Ecoglow paid £100 to get the eccentric Brazilian to don a company t-shirt and sing a daft ditty about the services they provide.

The 2010 X Factor star now earns cash on the side offering to sing wacky songs for fans.

And Wagner’s side-splitting latest effort has generated over 56,000 hits in just over a week for Ecoglow.

Ecoglow boss Craig Donohoe said: “The reaction to Wagner’s song has been incredible. Everywhere I go people are singing the lyrics of my naff song back to me.

“I only put it up on my company’s Facebook page as a bit of a joke – but it had got 12,000 hits in the first two hours.

“Customers keep ringing me up and putting on Wagner’s accent to ask if I can do them a quote that will suit their ‘bood-get’.”

Dad-of-one Craig, 37, from Ardrossan hit on the idea of recruiting X Factor flop Wagner after coming across YouTube footage posted by Dunfermline fans of him mocking Raith Rovers by chanting ‘Who’s the wee team now?’.

He said: “I hate X Factor but my missus absolutely loves the show and our phone bill was through the roof with her voting to keep Wagner in when he appeared on it a few years ago.

“I’d seen that he did requests when I came across the song he did for Dunfermline fans slagging off Raith Rovers after a derby win and it gave me the idea of getting him to do a song for me.

“The video’s really helped get my company noticed so at least Wagner’s made up for the astronomical phone bill he cost us when my girlfriend kept voting for him to win X Factor.”

Joker Craig regularly does wind-ups to amuse customers on his official Ecoglow Facebook page, including offering the Queen a quote for a new boiler after the £370million Buckingham Palace refurb was announced earlier this year.

Wagner sings the lyrics: “Ecoglow, Ecoglow, Ecoglow.

“If you need a new boiler, our prices are low.

“Ecoglow, Ecoglow, Ecoglow.

“Just call 07538 726 791.

“For a free quo-tat-ion.”

Craig admitted: “I tried to make it as naff as possible because I thought that would be funnier.

“It ended up even naffer than I’d intended because instead of singing it to the tune of Figaro, Wagner went off track and murdered it to the ‘tune’ of Jingle Bells.

“But it’s given everybody a great laugh so I’m certainly not complaining. It’s hardly the John Lewis advert but it’ll do for me.”