The brave team at Launch Digital in Ayrshire and Glasgow are getting used to having chilly knees this week.

They began a challenge on Wednesday, April 1 to wear their specially designed “Kilts Feed Kids!” kilts every working day for the rest of the year.

Even if the temperature hits 80 degrees this summer, they will still be wearing up to eight yards of wool.

It’s all in aid of Launch Foods – a charitable initiative which distributes healthy after school meals, with a nutritious main, bottled water and fresh fruit, to up to 300 kids in Scotland, who might otherwise go hungry.

Launch Foods provided more than 70,000 meals in 2019, using surplus food from supermarkets and suppliers.

David Wilkinson, MD of Launch Digital said: “When we found we shared our name with such an amazing initiative, we just knew we had to get involved.

“Our creative director, Richard Longmuir, created a brand-new tartan, now accepted onto the Scottish Register as ‘Launch Pink’.

“Our good friends at Slanj then agreed to manufacture and sell the kilts, with all profits going to provide healthy food for kids who need it.

“The commitment to wear our kilts with pride for the rest of 2020 was Richard’s idea and it’s our attempt to raise awareness, as well as additional funds for the project.

“If anyone would like to donate or sponsor our efforts, please go to”

The team at Launch are also hoping they will not be the only ones to get kilted up and are inviting anyone who wants to join their kilted challenge - for any length of time they can manage – to call them on 0141 406 2588 or visit