A motorcyclist suffered serious injuries in a crash in North Ayrshire - with police appealing for information.

The incident happened around 10.05am today [Thursday, April 29] on the B777, a short distance south of the junction with the B775 for Lugton.

The 54-year-old was the rider of a red Honda CRF 1000 motorcycle which struck a tree after leaving the road.

The man was taken to the Queen Elizabeth University Hospital by ambulance for treatment to serious injuries.

The road was closed for an investigation with a diversion in place. It has since reopened.

Sergeant Ian Thornton of the Police Scotland Road Policing Unit in Irvine said: "We are carrying out enquiries to establish the full circumstances of this crash.

"We would urge anyone who may have information which could help to come forward.

"We would particularly keen to speak to anyone else who was driving in the area at the time and may have dashcam footage.

"Anyone with information can call 101, quoting incident 0774 of 29 April."