A motorcyclist has now died after suffering serious injuries this week in a crash in North Ayrshire.

The 54-year-old rider was confirmed dead today [Saturday, May 1] after the incident at around 10.05am on Thursday [April 29] on the B777, a short distance south of the junction with the B775 for Lugton.

It's understood the bike struck a tree after leaving the road - with police continuing to appeal for any information on the crash.

A spokesperson said: "A 54-year-old man who was seriously injured in a crash on the B777 on Thursday, April 29, has died from his injuries.

"The man, whose red Honda struck a tree after leaving the road a short distance south of the junction with the B775 for Lugton, was taken to the Queen Elizabeth University Hospital where he died on Saturday, 1 May 1.

"Enquiries into the incident are ongoing and anyone with information that could help is asked to contact Police Scotland on 101 quoting incident number 0774 of 29 April."