NORTH Ayrshire tourism businesses helped to boost their international tourism demand post-Covid restrictions at a recent VisitScotland event.

The companies engaged directly with tour operators, travel advisors and destination management companies representing key global markets at an event last month to drive bookings from visitors from abroad once again.

Discover Scotland: Reconnect 2022 is part of VisitScotland’s activity to rebuild international tourism demand, as well as supporting the country’s ambitions to be a leading destination for responsible tourism.

VisitArran, Ayrshire & Arran Destination Alliance, Bellevue Farm, Davidson Travel Group Ltd and Marine Troon were among those taking part.

National Trust for Scotland, who also attended, manage and operate Brodick Castle, Garden & Country Park and Goat Fell on Arran, Culzean Castle & Country Park, Robert Burns Birthplace Museum, Ayr, Bachelors’ Club in Tarbolton and in Kirkoswald, Souter Johnnie’s Cottage and Burns Birthplace Museum in Alloway.

VisitScotland Regional Director Gordon Smith said: “Domestic visitors have been driving the recovery following the impact of Covid-19.

“But the return of our international visitors is a major step towards the responsible recovery of Scottish tourism.

Discover Scotland 2022 enables Ayrshire and Arran businesses to connect with key buyers from around the globe to help attract visitors, from near and far, to help rebuild Scotland’s valuable tourism industry.

“As well as the economic benefits of engaging with global markets, Discover Scotland was a hugely enjoyable week in terms of reconnecting with colleagues and customers from around the world.

“We look forward to sharing our stunning landscapes, history, culture and warm welcome with visitors this summer and beyond.”