BOSSES at North Ayrshire Council are to expand billboard advertising on roundabouts across the area after a senior councillor admitted he had performed a complete U-turn on his view of the subject.

A pilot scheme allowing advertising on roundabouts has proved a success and bought in much needed extra revenue.

Councillor Tony Gurney, cabinet minister for the economy and climate change at the local authority, confirmed the roundabout plans at a full meeting of the authority.

He had previously voiced worries about the advertisements, fearing it would cause a distraction to drivers when they reach the traffic junctions.

However Cllr Gurney said that he had now changed his view.

He admitted: "I have to say my fears were unfounded - and no one is happier about that than me.

"We have had the scheme in place for four years and there has been no safety issues.

"That is why I was happy to bring forward a plan to extend advertising, because there was evidence to support it.

"I will always use evidence to guide my thinking."

Twenty-four roundabouts in North Ayrshire can now be used for billboard adverts.

NAC had researched how similar schemes have worked in councils across the UK and discussions took place with Newcastle City Council.

Local businesses including restaurants and taxi firms have taken out adverts.

Last month the company behind the scheme Marketing Force, said the level of interest has exceeded all expectations.

At the time Councillor Gurney said: “The high demand and participation of local businesses in local advertising and sponsorship opportunities has been clearly demonstrated across North Ayrshire.

"We will always aim to provide affordable opportunities that will be of benefit to our local businesses and residents.”

All roundabouts offer advertising space for a minimum 12-month period.

Plans for floral bed sponsorship have also been considered.

NAC hope the roundabout advertising move will boost the local economy and make money for services.

The pilot project is thought to have brought in around £20,000.